| FOR INVENTORS: |
A major, sometimes insurmountable obstacle for an individual inventor is getting a patent to market. Essentially, an inventor has two options: manufacture or license. Most choose to license; avoiding the hassels and expenditures associated with equipment and inventory. However, companies rarely have any incentive to bring outside ideas in-house—for many reasons. MANNION works to reduce these barriers.
Incentive has to be created to draw attention. Just as a company's product needs to be marketed properly to consumers, an inventor needs to effectively market a patent to target companies. It's not enough to have only a product or patent.
MANNION crafts a story behind the patent to characterize the benefits. The benefits are packaged into a brand identity. From a product name to a formal sales presentation, MANNION delivers the tools necessary to get in the door of a corporation and convert people to believing in your concept. |
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