Patent and Product Branding

FOR COMPANIES:

MANNION | Brand Wrangling™ focuses on launching new product concepts through patent positioning, design, marketing, and sales leadership. This multi-phase process helps spot, capture and guide new ideas to market in a cohesive manner. It is an approach structured for companies wanting to define or command product categories with their innovations.


The MANNION team frames a brand by:
1.0	Maximizing the strength of an intellectual property position.

2.0	Developing a bold, conceptual identity from product design to
2.0	sales materials.

3.0	Strategically delivering the brand to the marketplace through
3.0	unique networks.

A further tactic revolves around building new revenue streams from underutilized intellectual property. Patents can often be repositioned, leveraged, or expanded; adding lucrative manufacturing, licensing, sales or co-branding opportunities. Uncovering these hidden sales channels is crucial to understanding the potential of a brand.

MANNION is an excellent partner when a big idea, patent or product needs to be put in motion.